Public Relations
You’ll develop the communication and strategic thinking skills you need to navigate and influence public perceptions across a variety of industries — and to make a meaningful impact in the field of public relations.
- 2 Years / Onsite
- Intakes: Jan, Apr, Jun, Oct
Overview
Public Relations studies examines how words, images, gestures, and symbols are used to influence public perception and behavior. At Lisburn University, we explore the many ways that PR strategies can be applied — and sometimes manipulated — to shape culture, public opinion, corporate image, and political agendas.
One day in class, your professor might present a public relations campaign or a social media post from a company or political figure. You and your classmates analyze, critique, and discuss that campaign from different perspectives, such as its medium, its message, its audience, the credibility of the source, and the broader societal impact. Then, you will craft your own PR strategy or campaign in response.
Career Opportunities
Our graduates work and intern in a wide array of fields, including public relations, media relations, corporate communications, brand management, marketing, event planning, advertising, social media, and crisis communication. Many have also taken roles in nonprofit organizations, government agencies, and public affairs. Additionally, our alumni have successfully launched their own PR firms or pursued advanced studies in communication, strategic communications, journalism, law, business, and public relations management.
Program Learning Outcomes
Demonstrate an understanding of how strategic communication shapes public perception, builds relationships, and influences societal values and norms. Be able to analyze and evaluate how public relations campaigns affect political, corporate, and social practices, and contribute to shaping global and local identities.
Utilize a range of tools to assess communication strategies across various media platforms, considering their impact on reputation, public opinion, and engagement.
Develop a deep understanding of the role of ethical communication in promoting transparency, social responsibility, and trust in organizations and communities, and be prepared to use this knowledge to create positive, lasting change.
Programme
| Semester 1 | Credits | Number |
|---|---|---|
| Introduction to Public Relations | 4 | PR 101 |
| Media Relations | 3 | PR 102 |
| Ethics in Public Relations | 3 | PR 103 |
| Semester 2 | Credits | Number |
|---|---|---|
| Public Relations Writing | 4 | PR 201 |
| Corporate Communication | 3 | PR 202 |
| Digital Media Strategy | 3 | PR 203 |
| Semester 3 | Credits | Number |
|---|---|---|
| Public Relations Campaigns | 4 | PR 301 |
| Event Planning & Management | 3 | PR 302 |
| Advanced Social Media Strategy | 3 | PR 303 |
| Semester 4 | Credits | Number |
|---|---|---|
| Public Relations Research Methods | 4 | PR 401 |
| International Public Relations | 3 | PR 402 |
| Crisis Communication | 3 | PR 403 |
| Total for the entire period of study | 40 |
Contact us
Unit 1 44-550 Longstone Street, Lisburn BT28 1TP Northern Ireland
How to Apply?
- You Apply
Tell us a little about yourself and we’ll help with the rest. Our convenient online application tool only takes 10 minutes to complete.
- We Connect
After you submit your application, an admissions representative will contact you and will help you to complete the process.
- You Get Ready
Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.