Marketing
You’ll develop the strategic thinking and creative problem-solving skills you need to analyze and implement effective marketing strategies across a wide range of industries — and to make a significant impact in your chosen field.
- 2 Years / Onsite
- Intakes: Jan, Apr, Jun, Oct
Overview
Marketing studies examine how businesses and organizations communicate value to customers and stakeholders. At Lisburn University, we explore the many ways that marketing strategies shape consumer behavior, influence decision-making, and drive economic and cultural trends in industries worldwide.
One day in class, your professor might show an advertisement or a social media campaign from a leading brand. You and your classmates analyze, critique, and discuss the campaign from various perspectives, such as its target audience, messaging strategy, effectiveness, and cultural relevance. Then you design your own marketing campaign in response, applying creative and analytical techniques to address real-world challenges.
Career Opportunities
Our graduates work and intern in a wide array of roles across diverse industries, including brand management, advertising, market research, digital marketing, social media strategy, public relations, event planning, and e-commerce. Many have launched their own successful businesses or pursued further studies in marketing, business administration, data analytics, strategic communications, or entrepreneurship. Others have contributed to nonprofit organizations, global corporations, and innovative start-ups, making a significant impact in the ever-evolving marketing landscape.
Program Learning Outcomes
Demonstrate an understanding of how marketing influences consumer behavior, shapes cultural trends, and impacts economic and social systems in both local and global contexts.
Be able to apply a variety of analytical tools and techniques to evaluate market research, consumer insights, and data-driven strategies that drive successful marketing campaigns.
Demonstrate an understanding of the evolution, challenges, and opportunities within the field of marketing and be prepared to use their knowledge to develop innovative, ethical, and socially responsible marketing strategies for a dynamic world.
Programme
| Semester 1 | Credits | Number |
|---|---|---|
| Principles of Marketing | 4 | MARK 101 |
| Consumer Behavior | 3 | MARK 110 |
| Introduction to Digital Marketing | 3 | MARK 120 |
| Semester 2 | Credits | Number |
|---|---|---|
| Marketing Research | 4 | MARK 230 |
| Brand Management | 3 | MARK 240 |
| Integrated Marketing Communications | 3 | MARK 250 |
| Semester 3 | Credits | Number |
|---|---|---|
| International Marketing | 4 | MARK 310 |
| Digital Marketing Strategy | 3 | MARK 320 |
| Marketing Analytics | 3 | MARK 330 |
| Semester 4 | Credits | Number |
|---|---|---|
| Advanced Marketing Strategy | 4 | MARK 400 |
| Retail Marketing | 3 | MARK 410 |
| Marketing Ethics | 3 | MARK 420 |
| Total for the entire period of study | 40 |
Contact us
Unit 1 44-550 Longstone Street, Lisburn BT28 1TP Northern Ireland
How to Apply?
- You Apply
Tell us a little about yourself and we’ll help with the rest. Our convenient online application tool only takes 10 minutes to complete.
- We Connect
After you submit your application, an admissions representative will contact you and will help you to complete the process.
- You Get Ready
Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.