Digital Marketing & Branding
You’ll develop advanced strategic thinking and research-driven problem-solving skills to critically analyze, innovate, and implement cutting-edge digital marketing and branding strategies. This program prepares you to contribute original research, shape industry practices, and drive meaningful impact in the evolving digital landscape.
- 3 Years / Onsite
- Intakes: Jan, Apr, Jun, Oct
Overview
Digital Marketing & Branding at the PhD level delves into advanced research on how brands leverage digital platforms to engage audiences, shape consumer behavior, and drive industry innovation. At Lisburn University, our program explores the intersection of data analytics, consumer psychology, and emerging technologies to develop groundbreaking marketing strategies.
In a research seminar, you might analyze a global digital marketing campaign, deconstructing its use of AI-driven personalization, cross-platform engagement, and brand storytelling. You and your peers critically evaluate its effectiveness, ethical implications, and long-term brand impact. Then, through independent research, you contribute to the field by developing innovative frameworks and methodologies that address real-world digital marketing challenges.
Career Opportunities
Graduates of our PhD program in Digital Marketing & Branding pursue advanced careers in academia, research, and industry leadership. They hold positions as university professors, marketing strategists, brand consultants, digital transformation specialists, and chief marketing officers. Many contribute to cutting-edge research in consumer behavior, AI-driven marketing, and data analytics, influencing policy and best practices across industries.
Program Learning Outcomes
Demonstrate advanced understanding of how digital marketing influences consumer behavior, shapes cultural narratives, and impacts economic and social systems in both local and global contexts.
Be able to apply sophisticated research methodologies, AI-driven analytics, and big data tools to evaluate market trends, consumer insights, and the effectiveness of data-driven branding strategies in complex digital ecosystems.
Demonstrate expertise in assessing the evolution, challenges, and opportunities in digital marketing, contributing original research to advance the field. Be prepared to leverage this knowledge to design ethical, socially responsible, and technologically advanced marketing solutions that drive sustainable industry growth.
Programme
| Semester 1 | Credits | Number |
|---|---|---|
| Advanced Digital Marketing Strategies | 5 | DMKT 701 |
| Consumer Psychology in Digital Space | 5 | DMKT 702 |
| Research Methodologies in Marketing | 5 | DMKT 703 |
| Semester 2 | Credits | Number |
|---|---|---|
| Brand Management and Digital Identity | 5 | DMKT 710 |
| AI and Automation in Marketing | 5 | DMKT 711 |
| Ethical & Legal Issues in Digital Marketing | 5 | DMKT 712 |
| Semester 3 | Credits | Number |
|---|---|---|
| Data Analytics for Marketing Research | 5 | DMKT 720 |
| Content Strategy and Storytelling | 5 | DMKT 721 |
| Social Media and Influence Marketing | 5 | DMKT 722 |
| Semester 4 | Credits | Number |
|---|---|---|
| Dissertation & Thesis Research | 10 | DMKT 799 |
| Publication and Peer Review Process | 5 | DMKT 730 |
| Total for the entire period of study | 60 |
Contact us
Unit 1 44-550 Longstone Street, Lisburn BT28 1TP Northern Ireland
How to Apply?
- You Apply
Tell us a little about yourself and we’ll help with the rest. Our convenient online application tool only takes 10 minutes to complete.
- We Connect
After you submit your application, an admissions representative will contact you and will help you to complete the process.
- You Get Ready
Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.