Business Media

You’ll gain the cultural awareness and critical thinking skills needed to analyze and create impactful content across a wide range of business media careers—empowering you to make a meaningful difference in your field.

Overview

Business media examines the ways in which communication shapes the modern business landscape, influencing consumer behavior, branding, and corporate strategy. At Lisburn University, we explore how various media platforms can be utilized—and occasionally misused—to drive innovation, build relationships, and create impact in industries ranging from marketing to public relations and beyond.

In class, your professor might present a viral business campaign or corporate social media post. Together, you and your peers will analyze its medium, messaging, and implied meanings, as well as assess its credibility and its effect on brand perception and audience engagement. Then, you’ll craft your own business media content in response, integrating strategic insights and creativity.

Career Opportunities

Our graduates work and intern in a variety of roles across industries such as marketing, public relations, social media management, corporate communications, advertising, media production, and brand strategy. Many have gone on to launch their own businesses, while others pursue advanced studies in business communication, media studies, marketing, or strategic management.

Program Learning Outcomes

Demonstrate an understanding of how media shapes business communication, influences consumer behavior, and reflects cultural values, norms, and global trends in the business landscape.

Be able to use a variety of analytical tools to evaluate media strategies, assess audience engagement, and craft compelling content that drives business success across diverse platforms.

Demonstrate an understanding of the opportunities, challenges, and ethical considerations of media in the business world, and be prepared to leverage this knowledge to create impactful and responsible media-driven business solutions.

Programme

Semester 1	Credits	Number
Introduction to Business Media	4	BM101
Fundamentals of Marketing Communication	2	BM102
Digital Media Platforms	4	BM103

Semester 2	Credits	Number
Media Strategy and Campaign Planning	4	BM201
Business Communication and Writing	4	BM202
Introduction to Data Analytics for Media	2	BM203

Semester 3	Credits	Number
Social Media Management and Branding	4	BM301
Media Ethics and Corporate Responsibility	2	BM302
Market Research and Audience Analysis	4	BM303

Semester 4	Credits	Number
Advanced Content Creation and Storytelling	4	BM401
Business Media Law and Regulations	4	BM402
Media Entrepreneurship and Innovation	2	BM403
Total for the entire period of study	40