Advertising
- 2 Years / Onsite
- Intakes: Jan, Apr, Jun, Oct
Overview
The Advertising program at Lisburn University prepares students for a career in the dynamic and creative world of advertising. The curriculum covers a range of topics, from brand strategy and media planning to digital marketing and consumer behavior. Students gain practical skills in creating effective advertising campaigns, conducting market research, and understanding the psychology behind consumer choices. This program provides a deep understanding of how advertising shapes public perception, influences consumer behavior, and drives business growth.
In class, your professor might present an advertisement or a commercial from a well-known brand. You and your classmates will analyze, critique, and discuss the ad from various perspectives, such as the medium used, the messaging, the intended and hidden meanings, the brand’s credibility, and the ad’s impact on the target audience. Then, you’ll create your own advertisement or campaign concept in response, applying the insights you’ve gained.
Career Opportunities
A degree in Advertising opens up a wide range of career opportunities across various industries. Graduates can work in advertising agencies, media companies, or in-house marketing teams, where they may take on roles such as advertising account manager, creative director, media planner, or copywriter. Additionally, opportunities exist in digital marketing, social media management, public relations, brand management, and market research. Professionals in advertising can also work with nonprofit organizations, government campaigns, or start their own advertising consultancy.
Program Learning Outcomes
Students will demonstrate an understanding of how advertising shapes social behaviors, influences cultural values and norms, affects political practices, and contributes to power dynamics. They will recognize the role of advertising in shaping both local and global perceptions.
Students will be able to apply various analytical methods to evaluate advertising content, media strategies, and consumer behavior. They will analyze the ways in which advertisements shape public and private interactions, considering both cultural and social implications.
Students will understand the ethical challenges and historical evolution of advertising, particularly in democratic societies. They will be prepared to use their knowledge to create responsible, inclusive campaigns that promote positive societal change and uphold ethical standards.
Programme
| Semester 1 | Credits | Number |
|---|---|---|
| Introduction to Advertising | 4 | ADV 101 |
| Principles of Marketing | 2 | MKTG 120 |
| Introduction to Mass Communication | 4 | COMM 110 |
| Semester 2 | Credits | Number |
|---|---|---|
| Advertising Creative Development | 4 | ADV 201 |
| Consumer Behavior | 4 | MKTG 220 |
| Media Planning and Buying | 2 | ADV 210 |
| Semester 3 | Credits | Number |
|---|---|---|
| Advertising Campaigns | 4 | ADV 301 |
| Brand Management | 2 | MKTG 230 |
| Digital Advertising | 4 | ADV 310 |
| Semester 4 | Credits | Number |
|---|---|---|
| Advertising Ethics and Law | 4 | ADV 401 |
| Global Advertising | 4 | MKTG 250 |
| Advertising Research and Analytics | 2 | ADV 420 |
| Total for the entire period of study | 40 |
Contact us
Unit 1 44-550 Longstone Street, Lisburn BT28 1TP Northern Ireland
How to Apply?
- You Apply
Tell us a little about yourself and we’ll help with the rest. Our convenient online application tool only takes 10 minutes to complete.
- We Connect
After you submit your application, an admissions representative will contact you and will help you to complete the process.
- You Get Ready
Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.